In the world of Tamil music, few artists have left as indelible a mark as Anupama. A talented singer, composer, and ad jingle specialist, her journey from college competitions to becoming a renowned playback singer and composer is nothing short of inspiring. Let’s delve into the remarkable career of Anupama, exploring her hits, achievements, and contributions to the music industry.
The Early Days:
Anupama’s musical journey began during her college days as a Mass Communications student. Her passion for music led her to participate in college competitions and eventually paved the way for a career in the music industry. As a copy trainee in an ad agency, she showcased her talents by participating in Ad Utsav, which marked the beginning of her success as an ad jingle composer and singer.
A Rising Star in Ad Jingles:
Anupama’s exceptional talent caught the attention of none other than the legendary A. R. Rahman (then A. S. Dilip Kumar). Her collaborations with Rahman resulted in numerous iconic ad jingles, including those for Ponds Dreamflower Talc and Soap, Medimix soap, Tatia Resorts, Diplomat Whisky, AVT Deepika Coconut Oil, and Aavin Goodness ice cream. Her melodious voice and creative compositions made her a sought-after artist in the advertising world.
Playback Singing and Breakthrough:
Anupama’s journey into playback singing gained momentum when A. R. Rahman gave her the opportunity to sing “July Maddham Vanthal” from the movie Pudhiya Mugam in 1993. However, her true breakthrough came with the mesmerizing track “Chandralekha” from Thiruda Thiruda, composed by Rahman himself. This techno-electronic masterpiece showcased her exceptional vocal prowess and earned her the nickname “Chandralekha Anupama.”
An Array of Hits:
Anupama’s success only grew from there, with notable hits like “Halla Gulla” from Bombay and “Mercury Pookkal” from Ratchagan. Her soulful rendition of “Yeh Raat” from Aks earned her a Star Screen Award nomination for Best Female Playback. She continued to enthrall audiences with her exceptional vocals in songs like “Pappu Can’t Dance” and “Nazrein Milaana” from Jaane Tu… Ya Jaane Na.
Anupama’s talent transcended language barriers as she went on to sing in all the South Indian languages, Hindi, and even English. Her versatility was highlighted when she recorded the Tamil and Telugu versions of “A Whole New World,” a song from the Walt Disney musical animation “Aladdin.”
A Composer and Ambassador:
Anupama’s skills extended beyond singing, as she composed radio spots and jingles for various brands. Her dedication to women’s empowerment led her to compose and sing the anthem “SHAAN SE JEE” for the NGO “We for WE.” She became an Ambassador and Team Leader for The South India Chapter of We for WE, promoting women’s rights and well-being.
From her humble beginnings as a college student to becoming a celebrated singer, composer, and advocate for women’s empowerment, Anupama’s journey is a testament to her musical prowess and dedication. Her melodious voice and impactful compositions continue to resonate with fans across languages and cultures, leaving an enduring legacy in the world of Tamil music.